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Cola®Moist BE 200 MB is a cationic humectant with a high charge density and outstanding water binding properties. It is highly hygroscopic at all humidities, attracting and binding water extremely effectively, and provides a higher humidity protective gradient on both skin and hair to enhance moisturization. Cola®Moist BE 200 MB functions as an osmoregulator to prevent dehydration and its powerful hydrating properties limit water evaporation and retain moisture. Cola®Moist BE 200 MB is an important functional ingredient with many desired properties with both strong ionic bonding and hydrogen bonding within the hydrated deposited humectant film matrix.